The rules of business are changing.
A few individuals bootstrapping a business can represent as big a threat as a large corporation making acquisition moves. Lifestyle brands can make successful forays in specialist industries where they have no established ‘brand authority’ – think about Apple going into payments or Bentley going into real estate. Competition, in other words, can come from anywhere.
In a world where business boundaries have been blown open, a dynamic understanding of competition is essential. And a traditional ‘strategic review’ just isn’t enough to stay ahead of the game.
Disruption mapping is designed to help you identify disruption potential and place winning bets on the future.
Download our product guide to find out how it can help with your challenge
Written by: Stephanie Renucci