The lessons from 2008 are clear: in a crisis, offence through innovation is the only possible defence.
Companies that have invested in R&D during the last downturn have consistently outperformed the S&P500 since. A research by Bain & Co analysing 5,000 companies over 10 years, also shows that the winners of the previous recession invested to innovate outside their core early. The others focused on survival.
The impact of the COVID-19 outbreak will run deeper than any financial crisis. The foundations of everyday human interaction is challenged: the way we work, shop, travel, meet, and think about the future will be transformed in ways that cannot be accurately predicted.
Our only certainty is that the global economy is on the verge of a great reset.
Businesses must get ready.
The UNPITCHD guide provides inspiration and solutions to business leaders looking to prepare for the fundamental behaviour changes to come, and future-proof their business through innovation.