It’s a brave new world for consumer research. Countless new tools and techniques promise to help mine the Internet’s raw consumer insights potential.
From ‘fake-door’ tests to Instagram surveys, social media platforms have become playgrounds for creative consumer researchers. A far cry from the academic and declarative results of traditional research, those ‘digital research techniques’ promise faster, cheaper, and behaviour-led consumer insights.
But what results are truly achievable with those new research methods and what should you be on look out for? In this guide, we’ve unpacked the promise of digital & social media insights for you.