The lessons from 2008 are clear: in a crisis, offence through innovation is the only possible defence. Companies that have invested in R&D during the last downturn have consistently outperformed the S&P500 since. A research by Bain & Co analysing 5,000 companies over 10 years, also shows that the winners of the previous recession invested … Continued
Category: Customer Insights
It’s a brave new world for consumer research. Countless new tools and techniques promise to help mine the Internet’s raw consumer insights potential.